Culture Jammer Analysis

Step 3) Adbusters Analysis

1. This company advertisement is calling out Nike for their use of sweatshop workers in the production of their shoes. It also shoes the pay difference between Nike and sweatshop workers

2.  The product being advertised is a Nike brand shoe

3.  Imagery that is used to subvert include the shoes design with the words and dividing line.e.

4.  The message is to show how grossly underpaid the sweatshop workers are compared to the people who profit on them.

5.   The white on black which contrast on each other and makes the words stand out. The rough seams on the shoe also let your eyes roll around the shoe

6.  The target audience for this ad would probably be the people in the shoes of the consumer, or more specifically in Nike's shoes. Most of these people would probably include teens and athletes

7.  This ad does portray a pretty clear and successful message. Since the image is just a shoe, the simplicity sends an explicit message and by dividing the shoe in half and giving the viewer something to compare see the difference in money.

8.  This ad jam could be improved by maybe providing more than just a shoe. While it's simple design is effective for its message, adding more substance to it could enhance its overall impact it has on the viewer. Something as simple as putting the shoe on a foot could make it more interesting.

1. The company advertisement is trying to represent the herd-like ideology of people that blindly follow the trend comparing, It's basically showing that by wearing the brand you are following the herd and lost your individuality. I

2. The product that is being advertised is the GAP brand of clothing.

3. The imagery that is used is a silhouette of a person with the GAP logo placed in the head, which suggests that only people with a gap in their head buy GAP clothing and follow the herd.

4. The message used in the advertisement to subvert the GAP brand of clothing by putting the logo on the head of a silhouetted person, which suggests that there is a gap between the person's brain and their body and is the reason why they are following the herd.

5.  The elements and principles of design are used in a way to enhance the overall message. First there are Contrasting colours which enhance the significance of the logo and make it look more significance, since the only colour in the ad is the blue of the GAP logo. It also uses the GAP logo in a clever way.

6. The target audience for this ad would probably be the people who buy the brand and the average consumer that is considering buying it.

7. The ad portrays a pretty clear message to me, especially with the subtitle at the bottom which you could use to inferit is talking about a fashion brand. It does a pretty good job of subverting the GAP brand by taking advantage of the logo and using it to suggest its message.

8.  This ad could be improved by giving it more substance to enhance it's overall design. The "follow the herd" text could be changed or moved, the text is kind of bland and makes it seem digital.The silhouette itself would also be intersesting to change, but even if it is not changed the cropping should include the shoulders.